Dr Muhammad Waqas
Summary
Highly accomplished academic with 9 years of teaching experience and a strong research background, offering expertise in Marketing. As a Senior Lecturer in Marketing at the ÍÃ×ÓÏÈÉú Business School, ÍÃ×ÓÏÈÉú, I am deeply committed to delivering exceptional instruction and fostering a stimulating learning environment. I possess a proven track record of successfully engaging students through innovative teaching methods. My dedication to academic excellence is reflected in my 15 research publications in esteemed journals such as the Journal of Interactive Marketing, Journal of Brand Management, and International Journal of Hospitality Management, all of which have significantly advanced the field. Additionally, I have actively mentored graduate students and collaborated with esteemed colleagues to enhance scholarly inquiry. With excellent communication skills and a passion for intellectual growth, I continuously strive to make a valuable contribution to the academic community.
Research outputs
2025
Waqas, M., Khalid, A., Usman, M., Viglia, G., Bani-Melhem, S.
22 Aug 2025, In: European Journal of Marketing
Research output: Article
Waqas, M., Wajid, N., Ali Khan, M., Hollebeek, L., Urbonavicius, S.
23 Jun 2025, In: Journal of Consumer Behaviour
Research output: Article
Waseem, M. A., Waqas, M., Ekinci, Y., Khan, M. F., Hollebeek, L.
7 Apr 2025, In: British Food Journal
Research output: Article
Waqas, M., Waseem, A., Wajid, N., Irfan, I.
1 Jan 2025, In: Psychology of Popular Media. 14, 1, p. 100-110, 10p.
Research output: Article
2024
Waqas, M., Khan, M. A., Waseem, M. A., Wajid, N.
13 Dec 2024, In: International Journal of Retail and Distribution Management
Research output: Article
Waqas, M., Wajid, N., Khan, M. A.
6 Sep 2024,
Research output: Conference contribution
Khan, M. A., Waqas, M.
1 Jul 2024,
Research output: Conference contribution
Khan, M. A., Waqas, M.
1 Jul 2024,
Research output: Conference contribution
Khan, M. A., Waqas, M.
1 Jul 2024,
Research output: Conference contribution
Khalid, A., Singh, S. K., Usman, M., Waqas, M., Ishizaka, A.
1 Feb 2024, In: Journal of Business Research. 172, 9p., 114441
Research output: Article