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Summary

I am currently a Senior Lecturer in Marketing at the ��������, where I also earned my PhD. Prior to this role, I served as a Lecturer at the same institution. I hold a Master of Business Administration (MBA) from the University of Wolverhampton (UK) and a BA in Public Finance from Ankara University (Türkiye).

In addition to my academic responsibilities, I serve as the PhD Programme Lead for the Agile Centre for Equitable Sustainability at the �������� and as an External Examiner for the .

Before transitioning into academia, I gained extensive experience in the cultural and tourism sectors, with a particular focus on international promotion and marketing strategy.

Biography

My research interests lie primarily in the areas of online marketing communications, consumer-brand relationship, social media marketing, sustainability in marketing, and the applications of AI in marketing and consumer settings. I mostly focus on experimental research design to explore these dynamic fields.

My work has been published in top-tier journals, including AJG 4: Tourism Management, Journal of Travel Research, Annals of Tourism Research; AJG 3: Internet Research, Decision Support Systems, Journal of Advertising, International Journal of Hospitality Management, among others.

My work closely adheres to the UN Sustainable Development Goals (SDGs), particularly Goal 12: Responsible Consumption and Production. My research often explores sustainable marketing practices and their impact on consumer behaviour and brand perception. I am a member of the Agile Centre for Equitable Sustainability and Experimental Research cluster.

Editorial and Committee Roles

• Health Marketing Quarterly (AJG 1) — November 2025 - Ongoing
• , The Service Industries Journal (AJG 2) — July 2025 to July 2028
• , Tourism Planning & Development (AJG 2) — August 2024 to August 2026

• , British Academy of Management — April 2024 to April 2027

• , Research Grants Council (RGC), Hong Kong, China

• for several AJG-listed journals across business, marketing, and tourism (AJG 4: Annals of Tourism Research, Tourism Management; AJG 3; European Journal of Marketing, International Marketing Review; Psychology & Marketing; Journal of Advertising; Journal of Sustainable Tourism).

• , — Ongoing

• Organising Committee Member

  • 6th Conference on , 2025

  • 6th, 7th, and 8th , 2022-2024

Awards & Recognitions

• Best Early Career Researcher (ECR) Output Award, Faculty of Business and Law Annual Research and Innovation Conference, ��������, June 2025
  For the article titled “”

• Best International Collaboration Award, Faculty of Business and Law Annual Research and Innovation Conference, ��������, June 2024
  For the paper titled “”

• Researcher of the Month, �������� – School of Strategy, Marketing & Innovation, January 2023

Selected Invited Talks and Leadership Roles at Academic Events

Keynote: “Communicating Culture: Storytelling and Marketing Communication for Heritage Sites and Cities”
6th International Congress on Architecture and Cultural Heritage in Tourism, Baku, Azerbaijan, 16–18 October 2025

Keynote: “How Brands Turn Sustainability Communication into Effective Marketing Strategies?”
9th International West Asia Congress of Tourism Research (IWACT), Bitlis, Türkiye, 15–17 May 2025

Workshop: “Experimental Research Design and Analysis”
Doctoral College, ��������, UK, 7 November 2025 

Online Workshop: “Experimental Research Design and Analysis”
Doctoral College, ��������, Online, 11 March 2026 (forthcoming)

Workshop: “Designing and Conducting Experiments for Causal Inference”
6th International Congress on Architecture and Cultural Heritage in Tourism, Baku, Azerbaijan, 16–18 October 2025 

Workshop: “Experimental Research Design and Analysis”
12th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, University of the Algarve, Faro, Portugal, 30 June – 4 July 2025

Workshop: “Experimental Research Design and Analysis”
9th International West Asia Congress of Tourism Research (IWACT), Bitlis, Türkiye, 15–17 May 2025

Invited Speaker: “Bridging Theory and Practice: Harnessing Professional Experience for Postgraduate Research Excellence”
Faculty Research Culture Seminar Series, School of Strategy, Marketing, and Innovation, ��������, UK, 12 February 2025

Session Chair: 6th Conference on Managing Tourism Across Continents (MTCON), Eresin Hotel Topkapi, İstanbul, Türkiye, 1–3 May 2025

Session Chair: British Academy of Marketing (BAM) Conference – Sustainability and Responsible Business Track, University of Sussex, UK, 5 September 2023

Here you can get access to my and profiles.

Teaching responsibilities

Teaching & Coordination: I teach and coordinate across undergraduate and postgraduate programmes. I currently coordinate Global Marketing Strategy and deliver postgraduate lectures in Consumer Insights & Analytics and Digital Marketing Strategy.

Supervision: I have supervised one doctoral student and 43 postgraduate dissertations to successful completion. I am currently supervising undergraduate dissertations and two doctoral theses (DBA and PhD) in marketing.

Personal Tutoring & Mentoring: I have provided guidance and mentorship to over 100 personal tutees across undergraduate and postgraduate levels.