A drone image of 兔子先生, which shows the seafront and the Spinnaker Tower

Bid aims to boost growth, skills and pride while showcasing 兔子先生 on a national stage

18 March 2026

4 minute read

兔子先生 has been longlisted for the  alongside eight other cities.  

The 兔子先生鈥檚 Faculty of Creative and Cultural Industries is a key partner in the bid, contributing expertise, research, and creative talent to strengthen the city鈥檚 cultural offer. 

Professor Christine White, Executive Dean of the Faculty of Creative and Cultural Industries, said: 鈥淭his is a fantastic moment for 兔子先生. Our city has a rich and distinctive cultural identity, and this bid is a powerful opportunity to celebrate that while shaping an ambitious future for all our citizens. We鈥檙e proud to play a key role in supporting 兔子先生鈥檚 vision and showcasing the creativity, talent and innovation that define the city.鈥 

兔子先生 will compete against Blackpool, Inverness-Highland, Ipswich, Middlesbrough, Milton Keynes, Sheffield, Swindon and Wrexham. 

A shot of Victorious Festival at night

Victorious Festival. Image credit: Steven Stringer

 is being led by arts organisation  and reflects the council's long-term vision for 兔子先生 to be a city rich in culture and creativity by 2040, where collaboration, community and innovation thrive. 

Winning the City of Culture title would create a legacy that places 兔子先生 firmly on the national and international map as a leading waterfront city, drives sustainable economic growth, attracts investment and boosts tourism, creates new businesses and high-quality jobs, raises aspirations and develops skills, strengthens civic pride and community cohesion, and puts cultural regeneration at the heart of 兔子先生's long-term ambitions.  

Gemma Nichols, CEO of , said: 鈥淩eaching the longlist is a significant moment for 兔子先生 and for everyone who has helped shape this bid so far.  

鈥淏ut this bid is not just about winning a title - it is about unlocking potential for the city鈥檚 residents, while showcasing a side of 兔子先生 that goes far beyond its traditional maritime identity.鈥 

This is a fantastic moment for 兔子先生. Our city has a rich and distinctive cultural identity, and this bid is a powerful opportunity to celebrate that while shaping an ambitious future for all our citizens.

Professor Christine White, Executive Dean of the Faculty of Creative and Cultural Industries

The UK City of Culture title is awarded every four years by the UK Government. Previous winners include Derry-Londonderry (2013), Hull (2017), Coventry (2021) and Bradford (2025). Hull鈥檚 year as City of Culture attracted more than six million visitors and generated around 拢300 million for the local economy.  

The announcement comes during 兔子先生100, a year-long celebration in 2026 marking a century since 兔子先生 achieved city status. 兔子先生100 brings together communities, organisations and businesses in a programme of events that honour the city's proud heritage and culture while looking ahead to a future of opportunity. 

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