Fashion Marketing BA (Hons)
Learn vital business and management practices to become a creative fashion marketer.
Key information
UCAS code:
NW50
Typical offer:
112-120 UCAS points from 3 A levels, or equivalent
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Overview
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Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.
Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing—from branding and visualisation to consumer behaviour—and its global significance, especially in sustainable and ethical fashion.
As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.
After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.
Course highlights
- Enhance your learning through collaboration on real-world project briefs with local businesses, as well as national and international organisations. This hands-on experience, integrated into the Fashion Enterprise module, allows you to apply your knowledge in professional settings, developing practical skills and valuable industry insights.
- Further your professional experience by taking an optional placement year
- Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
- Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
- Enrich your learning with a different cultural perspective by studying abroad
- Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
- See how fashion marketing works in society and industry by going on optional cultural or industrial field trips
Top 30
for student satisfaction
(Times Higher Education, 2024)
Contact information
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This course is available through Clearing.
Guaranteed accommodation
Apply through Clearing and you'll be offered a guaranteed room in halls if you accept your course offer within 48 hours of receiving it and apply for accommodation as a new full-time undergraduate student by the deadline.
We have a variety of affordable accommodation options with en-suite halls from £131 per week.
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Entry requirements
BA (Hons) Fashion Marketing requirements
Typical offers
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent. (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 29
You may need to have studied specific subjects or GCSEs -
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Typical offers
- A levels - BBB-BBC
- UCAS points - 112-120 points from 3 A levels, or equivalent. (calculate your UCAS points)
- T-levels - Merit
- BTECs (Extended Diplomas) - DDM-DMM
- International Baccalaureate - 27
You may need to have studied specific subjects or GCSEs -
English language requirements
- English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.
We also accept other standard English tests and qualifications, as long as they meet the minimum requirements of your course.
If you don't meet the English language requirements yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
We look at more than just your grades
While we consider your grades when making an offer, we also carefully look at your circumstances and other factors to assess your potential. These include whether you live and work in the region and your personal and family circumstances which we assess using established data.
Careers and opportunities
Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.
With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.
Jobs you can get with a Fashion Marketing Degree
Common career paths and industries for Fashion Marketing graduates include:
- Brand Management
- Digital and Social Media Marketing
- Public Relations and Communications
- Visual Merchandising
- Product Development and Buying
- Retail and E-commerce Management
- Market Research and Consumer Insights
- Event Management and Fashion Show Production
- Sustainability and Corporate Social Responsibility (CSR)
Jobs you can get with a Fashion Marketing degree
Common jobs for Fashion Marketing graduates include:
- Junior Account Manager
- Brand/Campaign Assistant
- Junior Buyer/Merchandiser
- Assistant Consumer Insight Analyst
- Assistant Content Creator (Social Media)
- Digital Assistant (E-Commerce)
- Marketing Ambassador
- Promotion/Fashion Assistant
Startup support
If you're interested in starting your own business, our student enterprise team will be on hand to give you help, support and advice. You can even access specialist support from our to help develop your business ideas.
Continuing your studies
If you want to further your education, you can progress to a Master's in a marketing-related discipline, such as our MA Fashion Marketing, MA Digital Marketing, and MSc Digital Business Management degrees.
The research projects you'll work on during this course will help build your research expertise in business and fashion and augment your academic profile.
Placement year (optional)
After your second or third year, you can complete an optional work placement to gain professional experience and enhance your skills. It's also a great incentive for employers once you graduate.
You can work for a company, organisation or agency, or you can go self-employed and start your own business with fellow students or by yourself.
Whatever you decide – or even if you just want some employability advice – our Careers and Employability team can support you every step of the way.
Supporting your creative career
Our dedicated Careers and Employability team have extensive recruitment experience across a multitude of areas including the creative sector.
They can provide you with supporting and advice, including:
- Searching for the ideal job through their database of vacancies
- Giving tips on how to write an interesting CV that will catch employers' attention, no matter the role
- Organising mock interviews, so you can hone your technique and familiarise yourself with the recruitment environment
- Writing your startup business proposal – if you're going down the self-employment route
- Researching placement opportunities and applying for creative opportunities
The team will continue to support you throughout your placement year and beyond, providing you with help for up to 5 years after your graduate.
Modules
Each module on this course is worth a certain number of credits.
In each year, you need to study modules worth a total of 120 credits. For example, four modules worth 20 credits and one module worth 40 credits.
What you'll study
Core modules
Understanding consumers is essential to being a successful marketer, and this module emphasises key theories of consumer behaviour and behaviour change. It will help you develop vital research skills and appreciate the significance of consumer research in creating evidence-based marketing solutions. The module also aims to build your confidence in presentation skills, enabling them to communicate their findings and solutions effectively to clients. As a core module, the knowledge and skills acquired will be foundational and continuously developed throughout the course.
Throughout the module, you'll engage in a real-life research project for a client, conducting both qualitative and quantitative research to meet the client's needs.
You'll present your findings meaningfully, addressing the implications for marketing practice. You will also create an evidence-based research proposal and design effective marketing materials to encourage desired behaviour changes within the target demographic. Additionally, you'll consider the ethical responsibilities of marketers in addressing the ecological crisis.
By adopting an audience-centric mindset, you'll actively apply creative processes and emerging technologies, from photography to augmented reality, to convey compelling brand visions across platforms.
With legal and ethical insight, you'll shape authentic content and interactive experiences that inform, inspire and engage diverse communities.
Students delve into the realms of debate and critical thinking in the context of marketing and International Business studies.
In this module, students engage in a collaborative virtual project with peers from partnering international universities. This experience allows students to enhance their virtual collaboration skills, cultivate cross-cultural awareness and hone their interpersonal communication abilities — essential for their future in business.
The module tutors act as personal tutors, supporting students in their progress and welfare requirements. The skills and knowledge gained in this module directly complement other core modules studied in the first year along with fostering important employability and career management expertise.
Analysing various brands, you’ll assess how they target consumers.
Utilising graphic design software, you’ll devise logos, catalogues and promotions adhering to typographic and colour theory foundations.
The practical project work cements analytical insight into brands while developing visual communication abilities.
By analysing innovations and designer case studies, you’ll gain critical insights into the evolution and disruption happening in the world of fashion.
You’ll develop an online platform demonstrating your learning while strengthening your design abilities. With enriched context on roles, processes and creative opportunities, this module enables you to locate personal growth areas within this dynamic sector.
Your weekly lecture will be supported be a weekly group seminar designed to enable you to explore concepts raised in the lectures and have the opportunity to apply them both individually and in small groups, through a variety of real world scenarios and case studies.
Core modules
You’ll analyse global supply chain alongside circular economy principles and you’ll be equipped to devise recommendations advancing sustainability - whether production transparency or material innovation. Through persuasive writing geared to shifting consumer behaviours, the module enables you to mobilise insight for positive impact - preparing for advocacy or editorial roles aligned with industry progress.
Through a series of practical assessment activities, students will gain hands-on experience in creating and implementing digital marketing strategies tailored to engage audiences online and using various social media platforms.
This module offers a strong practical orientation and enables students to develop essential digital marketing skills while building a portfolio of evidence that showcases their ability to thrive in the workplace.
The final assessment artefact on this module is linked to work undertaken by students on the non-credit bearing module Employability and Professional Development.
You'll enhance your knowledge in research, project management, problem-solving, and critical thinking as you take on practical challenges relevant to the fashion industry.
We'll encourage you to innovate, collaborate, and push your creative boundaries in response to a live brief.
You'll develop practical skills and innovative thinking, enabling you to create a resolved body of work.
You'll also design and develop promotional materials that align with current market trends and with the context of the live brief.
Optional modules
Through a study exchange overseas, you'll manage tasks and projects relevant to your course, working independently or collaboratively as part of a team.
The experience enables you to showcase your talents on a global stage while reflecting on your personal growth. With enhanced employability prospects, you return home with a new perspective to inform your practice.
You'll be introduced to branding models and shown how brands can be responsibly and actively managed to build brand equity.
Join a team of creative students and do a project together. Try new things and see how they can help you.
You’ll also grasp how to use your skills with others. Sometimes you’ll be a leader, sometimes a helper. Talk about your ideas and learn from them. You’ll make something to show what you learned and share it with others.
This module helps you gain new skills and understand other fields. You’ll be a smart and creative person, ready to solve real-world problems.
You’ll choose learning tasks that add up to 60 hours, like internships, volunteering, research, or remote study that match your career plans. Workshops will help you make meaningful goals and think about what you’ve accomplished. Through this, you’ll grow the knowledge, skills, and qualities you need to thrive in the workplace.
By looking at your growth through active participation and reading, you’ll become a perceptive, eager job-seeker who stands out.
As a team, you will embark on a journey of entrepreneurship, starting with ideation and ending with the launch of your product or service. You will analyse complex factors influencing a successful launch, conduct thorough research to assess feasibility and gain valuable insights into marketing, manufacturing, and sales strategies.
Working together on pitch presentations, you will discover your strengths as an entrepreneur or team member. This module provides transferable skills essential to thrive in creative industries, whether you plan to launch your own company or seek employment with top organisations. You will develop the mindset and abilities to spot opportunities and act on them, which will benefit your career.
Core modules
You'll align different methods with your professional aspirations. You'll be challenged to manage independent inquiry and industry evaluation – conceptually resolving an ethical brief with your original vision, that resonates with target demographics.
Visually communicating outputs in an impactful showcase event, your distinct perspective promises to enrich as you transition between critical observer and shaper immersed in fashion’s creative opportunities.
In this module, you’ll evaluate practices against influential theories, and articulate perspectives on sustainability, ethics and innovation challenges.
Pursuing independent research aligned with personal interests, you’ll have the opportunity to demonstrate analytical skill - from methodological aptness to referencing integrity.
This module will prepare you to participate in and lead nuanced conversations progressing system change.
In this module, you’ll research trends in a niche market, and be challenged to devise branding, and products that respond to consumer needs.
Synthesising business knowledge with original ideas, you’ll craft vision-led proposals encompassing strategy and sustainability.
Within a series of practical workshops, students will learn about key tools and technologies that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics. Students then use this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the organisation.
This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.
It addresses UoP Hallmarks 1, 4, 5, 6, 7, 8, 9, 10 and 11.
This module incorporates a Marketing Simulation game that allows you to test your marketing knowledge and compete with peers in groups to see who can most successfully run a business.
You'll use this opportunity to develop a strategic approach to planning business development and then reflect on the outcomes to build their understanding of marketing strategy.
Between your second and third years, or after your third year, you can study abroad, or do a paid or self-employed work placement. You'll get a taste of another culture or apply your knowledge and skills to professional practice—both of which will enrich your overall studying experience and CV.
To find out more about:
- Placements – check out our placement year section
- Study abroad – go to our study abroad year information
You'll have to take one of these optional modules to complete your course.
Optional modules
You'll align different methods with your professional aspirations. You'll be challenged to manage independent inquiry and industry evaluation – conceptually resolving an ethical brief with your original vision, that resonates with target demographics.
Visually communicating outputs in an impactful showcase event, your distinct perspective promises to enrich as you transition between critical observer and shaper immersed in fashion’s creative opportunities.
In this module, you’ll evaluate practices against influential theories, and articulate perspectives on sustainability, ethics and innovation challenges.
Pursuing independent research aligned with personal interests, you’ll have the opportunity to demonstrate analytical skill - from methodological aptness to referencing integrity.
This module will prepare you to participate in and lead nuanced conversations progressing system change.
In this module, you’ll research trends in a niche market, and be challenged to devise branding, and products that respond to consumer needs.
Synthesising business knowledge with original ideas, you’ll craft vision-led proposals encompassing strategy and sustainability.
Within a series of practical workshops, students will learn about key tools and technologies that can be used to engage an audience and how to identify, understand and evaluate key digital marketing metrics. Students then use this knowledge to critically evaluate a case study data set and make practical, responsible and ethical recommendations for the organisation.
This module has a strong practical focus and seeks to further develop cognitive, practical and transferrable digital marketing skills.
It addresses UoP Hallmarks 1, 4, 5, 6, 7, 8, 9, 10 and 11.
This module incorporates a Marketing Simulation game that allows you to test your marketing knowledge and compete with peers in groups to see who can most successfully run a business.
You'll use this opportunity to develop a strategic approach to planning business development and then reflect on the outcomes to build their understanding of marketing strategy.
Changes to course content
We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.
Therefore, course content is revised and regularly reviewed. This may result in changes being made in order to reflect developments in research, learning from practice and changes in policy at both national and local levels.
Study abroad year
Between your second and third year, you can choose to study abroad at one of our partner universities in Europe, Asia, Australia or North America. All classes are delivered in English and you'll still be able to get both your tuition fee and maintenance loans. You may also qualify for a .
"Students that go abroad are more likely to obtain first-class honours [and] more likely to be in graduate employment than their non-mobile peers."
Universities UK International: 'Gone International, Rising Aspirations', 2019
Teaching
Teaching on this course includes:
- lectures
- seminars
- interactive and flipped teaching media
- collaborative learning sessions
There are also non-timetabled activities, including:
- industry talks
- personal tutoring
- project supervision
Teaching staff have extensive academic and industry experience, with close links to local businesses, creative communities, and contacts within large national and international fashion companies.
How you're assessed
You'll be assessed through:
- essays
- reports
- group presentation/pitch
- exams
- online tests
- portfolio
- exhibition
You can test your skills and knowledge informally before you do assessments that count towards your final mark.
You'll receive formative feedback in most of your taught modules – including from your peers and tutor – and be assigned a supervisor as part of your Final Fashion Project. You'll also receive verbal feedback throughout your course in supervised seminar sessions and student feedback consultation hours.
Written feedback is provided when you submit your coursework. You can also ask module coordinators for guidance and advice on improving your performance in each module.
How you'll spend your time
One of the main differences between school or college and university is how much control you have over your learning.
We use a blended learning approach to teaching, which means you’ll take part in both face-to-face and online activities during your studies. As well as attending your timetabled classes you'll study independently in your free time, supported by staff and our virtual learning environment, Moodle.
A typical week
We recommend you spend at least 30 hours a week studying for your degree.
In your first year, you’ll spend roughly 17 hours weekly in timetabled teaching activities, such as:
- lectures
- seminars
- course meetings
The rest of the time you’ll do independent study, alone or in a group with others from your course. Your activities will include:
- reading
- research
- software and application practice
- coursework
- project work
You'll probably do more independent study and have less scheduled teaching in years 2 and 3, but this depends on which modules you choose.
Most timetabled teaching takes place during the day, from Monday to Friday. You may occasionally need to go to University and attend course events in the evenings. There’s usually no teaching on Wednesday afternoons.
Term dates
The academic year runs from September to June. There are breaks at Christmas and Easter.
Supporting you
The amount of timetabled teaching you'll get on your degree might be less than what you're used to at school or college, but you'll also get support via video, phone and face-to-face from teaching and support staff to enhance your learning experience and help you succeed. You can build your personalised network of support from the following people and services:
Types of support
Your personal tutor helps you make the transition to independent study and gives you academic and personal support throughout your time at university.
You'll have regular contact with your personal tutor in learning activities or scheduled meetings. You can also make an appointment with them if you need extra support.
In addition to the support you get from your personal tutor, you’ll also have access to a Faculty student support advisor. They can give you confidential, impartial advice on anything to do with your studies and personal wellbeing and refer you to specialist support services.
If you need support with software and equipment or you want to learn additional skills (including skills not covered on your course), our creative skills tutors provide free workshops, activities and one-on-one tutorials. Skills you can learn include life drawing, film camera operation and video production.
Computing support staff are always available to give technical support in the Faculty's computer suites during normal working hours. There's also some support available from 5.00pm to midnight at busy times of the year.
If you require extra support because of a disability or additional learning need our specialist team can help you.
They'll help you to
- discuss and agree on reasonable adjustments
- liaise with other University services and facilities, such as the library
- access specialist study skills and strategies tutors, and assistive technology tutors, on a 1-to-1 basis or in groups
- liaise with external services
Our online will help you plan for managing the challenges of learning and student life, so you can fulfil your potential and have a great student experience.
You can get personal, emotional and mental health support from our Student Wellbeing Service, in person and online. This includes 1–2–1 support as well as courses and workshops that help you better manage stress, anxiety or depression.
Library staff are available in person or by email, phone, or online chat to help you make the most of the University’s library resources. You can also request one-to-one appointments and get support from a librarian who specialises in your subject area.
The library is open 24 hours a day, every day, in term time.
If English isn't your first language, you can do one of our English language courses to improve your written and spoken English language skills before starting your degree. Once you're here, you can take part in our free In-Sessional English (ISE) programme to improve your English further.
Course costs and funding
Tuition fees
All fees are subject to annual increase.
- UK, Channel Islands and Isle of Man students – £9,535 a year
- EU students – £9,535 a year (with Transition Scholarship)
- International students – £17,200 a year
Please note, we'll confirm 2026 course fees soon.
Additional course costs
These course-related costs aren’t included in the tuition fees. So you’ll need to budget for them when you plan your spending.
Additional costs
Our accommodation section show your accommodation options and highlight how much it costs to live in ÍÃ×ÓÏÈÉú.
You’ll study up to 6 modules a year. You may have to read several recommended books or textbooks for each module.
You can borrow most of these from the Library. If you buy these, they may cost up to £60 each.
We recommend that you budget £75 a year for photocopying, memory sticks, DVDs and CDs, printing charges, binding and specialist printing.
If your final year includes a major project, there could be cost for transport or accommodation related to your research activities. The amount will depend on the project you choose.
You’ll need to cover additional costs, such as travel costs, if you take an optional placement or placement abroad.
These costs will vary depending on the location and duration of the placement, and can range from £50–£1000.
During your placement year or study abroad year, you’ll be eligible for a discounted rate on your tuition fees. Currently, tuition fees for that year are:
- UK/Channel Islands and Isle of Man students – £1,430 a year (may be subject to annual increase)
- EU students – £1,430 a year, including Transition Scholarship (may be subject to annual increase)
- International students – £2,875 a year (subject to annual increase)
The costs associated with your specific destination will be discussed during your second year, as well as possible sources of additional funding.
Apply
Ready to apply?
To start this course in 2025, apply through UCAS. You'll need:
- the UCAS course code – NW50
- our institution code – P80
If you'd prefer to apply directly, use our .
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
To start this course in 2026, apply through UCAS. You'll need:
- the UCAS course code – NW50
- our institution code – P80
If you'd prefer to apply directly, use our .
You can also sign up to an Open Day to:
- Tour our campus, facilities and halls of residence
- Speak with lecturers and chat with our students
- Get information about where to live, how to fund your studies and which clubs and societies to join
If you're new to the application process, read our guide on applying for an undergraduate course.
How to apply from outside the UK
See the 'How to apply' section above for details of how to apply. You can also get an agent to help with your application. Check your country page for details of agents in your region.
To find out what to include in your application, head to the how to apply page of our international students section.
If you don't meet the English language requirements for this course yet, you can achieve the level you need by successfully completing a pre-sessional English programme before you start your course.
Admissions terms and conditions
When you accept an offer to study at the ÍÃ×ÓÏÈÉú, you also agree to abide by our Student Contract (which includes the University's relevant policies, rules and regulations). You should read and consider these before you apply.